aspectRatio: Divisible by 16 …
Here is a glimpse of what I have planned for the next release of aspectRatio:
At this point I’ve implemented a suggested dimensions method that displays values evenly divisible by 16. The results are triggered by the Target Width and returned Output Height calculation.
Select MPEG formats are based on 16×16 macro-blocks. Evenly divisible (by 16) output dimensions will maximize the efficiency of the encoder and yield optimum results. For example: a purist would prefer a small 16:9 distribution video to be 480×272 instead of the common 480×270
Also included in this release: a user defined output font color preference setting [orange/red], and a Menu option that re-opens the main UI window if the user inadvertently closes it while the application is still running.
A release date has yet to be determined …
-paul.
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Final Cut Pro, Media Distribution, Video Post Production
aspectRatio ver.1.8 Released …
aspectRatio ver.1.8 is now available.
New in this release:
• The Main Interface (front panel) now displays the selected NTSC preset
• Film Standards and PAL Conversions panel
• NTSC D1 Conversions panel (square and non-square pixels)
• Updated Controls HUD (available in the Help Menu)
I updated the application website as well.
-paul.
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Media Distribution, Post Production, Video Post Production
aspectRatio: The next Release …
Here is a first look at the Film Standard/PAL module that I just finished building for aspectRatio.
I’ve added support for fixed 35mm Anamorphic (2.35:1 and 2.39:1), 35mm Standard, Academy, and PAL conversions. I think it turned out pretty well.
Additional enhancements are in the pipeline.
I’m in the process of updating the Controls HUD located in the Help menu. Look for an update within the next week or so …
-paul.
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Final Cut Pro, Media Distribution, Post Production
RGB Float Values with iPalette Pro …
Below is a snippet of Objective-C code using the NSColor Class to set the background color of a textField.
Notice the color (a shade of blue) is set with float values for Red (0.1336), Green (0.5266), and Blue (1.0000). I opened Photoshop and I didn’t have much success finding a way to return RGB float values for displayed colors. I’m sure the feature is available. I’ll dig deeper when I have some time.
A while back I purchased a copy of iPalette Pro and tucked it away. This is a nifty design tool that supports custom color management and storage. It’s very well designed and fun to use. It’s another example of a $10 Mac Shareware gem.
Take a close look at the data located at the bottom of the RGB Test window. Exactly what I’m looking for: RGB float values.
I’m glad I bought iPalette Pro. It’s worth taking a look at …
-paul.
Technorati Tags:
NSColor, Cocoa, iPalette Pro
aspectRatio 1.7.1 …
During the process of redesigning the aspectRatio application user interface I decided to change the placement order of the 3:2 and 4:3 fixed calculation buttons. In doing so I forgot to invert the keyboard shortcuts for these buttons prior to compiling. Version 1.7.1 fixes this problem.
Sorry for the inconvenience.
-paul.
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Final Cut Pro, Media Distribution, New Media, Post Production, Video Post Production
aspectRatio 1.7 Released …
I just released aspectRatio ver. 1.7. Features include a fixed vertical to horizontal calculation mode and a new application User Interface Design.
-paul
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Media Distribution, Post Production, Video Post Production
aspectRatio 1.6t for Tiger …
I’ve received a few requests for a pre-Leopard build of aspectRatio 1.6. As of this morning I have version 1.6t ready to go and available for download.
Please let me know if any problems surface.
-paul.
Technorati Tags:
Aspect Ratio Converter, aspectRatio, Video Post Production
aspectRatio 1.6 …
Yesterday I visited MacUpdate and noticed a comment on the aspectRatio product listing page. The requested feature was already planned. After reading the comment I decided to handle implementation immediately. The application now supports vertical to horizontal conversions.
In order to set things up efficiently I decided to replace the lower drawer with a panel sheet. I think it turned out pretty well.
aspectRatio 2 is coming along. More info to follow …
-paul
Technorati Tags:
Media Distribution, Video Post Production
Apple lists aspectRatio 1.5.11 …
Apple just posted the download link for aspectRatio. This is the actual product page.
-paul.
What’s New? …
AJA IO/LA
Today was a productive day. Besides finishing up on a few programs for IT Conversation’s distribution and client work, I phoned AJA Video and reported a sudden device failure. My IO/LA is a multi-funtional analog video breakout box that allows me to output my Final Cut timeline to an external NTSC Production Monitor via component video output. This is an intricate element in my studio.
I purchased this device some five years ago from an authorized dealer. Much to my surprise it is still under warranty. This was good news, however things get better. AJA Headquarters is located somewhere in southern California, I’m in NYC. Can you believe I will be receiving a brand new boxed device tomorrow before 12 noon eastern? What an incredible service gesture. The technician that I spoke to actually apologized for the inconvenience, and shipped my new device less than two hours after the completion of our phone conversation. Fantastic Service …
Flux
I’ve added a new set of tools to my production arsenal. In the past I’ve mentioned the Flux family of professional audio plugins. I decided to consider issuing a formal endorsement.
It didn’t take long to realize this company produces and distributes some of the finest audio production tools that I have experienced to date. I’m finding the Pure Compressor and the Pure Limiter to be most useful. These plugins are well designed, and most of all - offer stunning sonic processing results.
I continue to use various plugins offered by Wave Arts, most notedly MR Noise, and my number one favorite tool is still iZotope Ozone. I believe there is no better deal out there when it comes to a multi-funtional mastering tool.
Aperture and Nikon D300
I finally sold my trusty Nikon D1x Digital SLR to a good friend (a pro fashion and architecture photographer) located somewhere in southern Florida. I replaced the D1x with a Nikon D300. I’m real happy with it, although I would have preferred the D3. At this point I could not justify the $5K price tag.
I went ahead and purchased the MB-D10 Extended Battery Pack for the D300. This adds an increase in effective shooting FPS as well as vertical orientation control dials for ease of handling. This camera is critically acclaimed. Needless to say I have no complaints
The purchase of the new Nikon triggered a subsequent purchase of the latest version of Apple Aperture. In the past I’ve hesitated adaptation due to an overwhelming amount of complaints expressed within the pro community. This all changed with Version 2.0 (since bumped up to ver.2.1).
Apple recently opened up their development platform for the creation of third party Aperture plugins. I’m excited to see what turns up in the near future. Last but not least, Apple dropped the price. Needless to say it was time to dive in …
Final Cut Server
Final Cut Server is up and running here.
This was probably not my most cost effective purchase based on the package pricing. FC Server is available at the base level for $999. This includes the server application and 10 client licenses. ($2K for unlimited client licenses).
Currently I am running two client instances with access to the server, installed on my MacPro. I’ve studied the administration and implementation notes, and at this point I’m pretty well on my way. My initial impressions are very positive. More on this in the future.
My plan is to prepare for certification. I believe this status will be a future asset.
aspectRatio 2.0
My simple aspectRatio conversion tool has landed in the hands of a few appreciative producers. If you are finding it useful, I’m glad. Above is my vision of version 2.0. You will notice I’ve added a custom designed Attribute Inspector. This displays important file data, including frame rate, bit rate, duration, track formats, creation date, and location.
Besides the obvious integration of my functioning conversion tool, I am working on implementing a customized Quicktime Component Exporter. This will add support for transcoding and outputting multiple file formats.
Keep in mind I would not have been able to get this far without the help of a good friend as well as the abundance of material that is available on the Apple Developer Connection Website. My skills are still limited. I’m coming along. At this point I consider myself more of a software architect as opposed to a developer. Is this warranted? Not sure. I developed the concept, designed the UI, and did what I could to bring it to life.
Currently I have no definite distribution plans. It all depends on how things pan out with those who have graciously offered assistance with this project.
Stay tuned …
-ptfigg, ny.
Technorati Tags:
AJA Video, Apple Aperture, Aspect Ratio Converter, Final Cut Server, Flux: Sound and Picture Developement, Media Distribution, Nikon D300, Video Metadata and Annotation
Ford Model Agency Embraces New Media …
How did Ford Models become one of the hottest things on YouTube? The sub heading on the cover of the latest edition of Inc. Magazine states: “A viral video makeover helped it [Ford Agency] boost revenue 140% and land a big private equity deal.”
Interesting …
It’s important to note this agency has been in existence for six decades. In 2002, Katie Ford decided it was time to enter the new media space. A headhunter pointed Katie to John Caplan, formally the president [till 2001] of About.com. His challenge? Could Ford Models profitably enter the new media world, and if so - how?
Currently the agency has produced and distributed 1000+ short format videos that feature an informal style. The segments include Ford models and associates engaged in the informal chatter and interaction that typically takes place backstage during fashion shows, photo shoots, and shopping excursions. The videos have attracted ad agencies and apparel manufacturers, expressing interest as potential sponsors. Ford also received a “significant investment” from Stone Tower Capital, a New York based investment firm that manages $14 billion in assets.
The Ford article documents a specific example of how the agency and their production staff strive not to produce what the subscriber base may classify as a commercial. For example - an apparel manufacturer teamed up with Ford to produce a campaign consisting of four videos. In one segment a few Ford models chatted and one mentioned picking up a pair of jeans available from the apparel creator. It wasn’t an ad, just a reference. A rep. from the apparel company points out “People don’t pay much attention to a brand when it’s the brand doing the talking. What people listen to are neutral influencers, and models are perfect for that.” This campaign, along with a few additional incentives was responsible for $500,000 in register sales in one month.
The article also mentions the videos are viewed by thousands, and the best part of all - they cost as little as $200 to produce.
Welcome to the new media space …
** I highly recommend Inc. Magazine. This month’s edition also features A Complete Guide to Marketing in the Digital Age.
[this is not a paid endorsement]
-paul.
Technorati Tags:
Inc. Magazine, Ford Models, New Media
Audioarts Air 1 Console …
Audioarts Engineering, a division of Wheatstone Broadcasting recently debuted their attractive small footprint Air 1 professional audio broadcast/production console. The company states the Air 1 was “specifically designed to meet the needs of on-air, production, news applications, remotes, and the emerging podcasting market.” Features include Dual program Buses, Cueing support, Long Throw Faders, Switchable PGM meters, 2 Monitor Outs, 2 Mic Preamps, Headphone Amp, Solid State Illumination on all switches along with a useful On-Air Indicator light.
Additional features include balanced 1/4″ I/O, external power supply for cool - hum free operation, and bottom mounted Dipswitches designed for easy programing. Lastly, the mic inputs can be programmed to automatically MUTE the Monitor Output when activated. The Air 1 is 2.5″ high, 15.25″ wide, 11.5″ front to back.
No doubt this is a slick device. My guess is professional fans of the Audioarts product line will find this console very attractive. It’s perfect for small scale operations and remote productions. However due to its $1800 price tag, I don’t anticipate wide adaptation within the new media/podcasting space. Standard, sub $1K audio mixers seem to be satisfying the needs of *most* new media producers.
-paul.
Technorati Tags:
Audioarts Air 1, Broadcasting, Broadcasting Gear, Radio Post Production, Broadcast Consoles
Java Popup SDK …
While we are on the subject of software development …
I’ve just completed building a new Software Development Kit that explains how to implement standard Java based site popup windows. I’m referring to the basic method that I am using on this site to display Screencasts via the siteMediaConsole link, located in the upper right sidebar.
The SDK includes two HTML documents that can be customized and edited to suit your needs. I’ve also included a short sample Quicktime movie that can be used as embedded media based on the preexisting code in the files. Simply upload the movie to your server and prepare the files.
The HTML documents require a few simple edits prior to uploading [URL references that will point your browser to these files]. After all is said and done you will be able to test the popup implementation prior to customization.
Lastly I included detailed documentation, as well as a Quick-Start Guide to bring you up to speed in no time.
Disclaimer: This implementation requires basic HTML authoring skills. Apply at your own risk.
-paul.
Technorati Tags:
Java Popup, Media Distribution
aspectRatio …
Need to calculate aspect ratio conversions? I thought I’d save you the trouble of locating your calculator. The concept is rudimentary: determine a horizontal image width, and calculate the proper proportional vertical height.
Enter aspectRatio.
Download aspectRatio here. I hope you find it useful …
-ptfigg.
Technorati Tags:
Post Production, Video Post Production, Aspect Ratio Converter
Logic Express 8: Recommended …
Some time ago I decided to step away from Digital Performer due to ridiculous universal binary upgrade pricing. Soundtrack Pro’s new support for multichannel I/O served as a proficient replacement - until Apple announced Logic Express 8. It just so happens an old stored version of emagic’s Logic 6 provided me with eligibility for a $99 Logic Express 8 upgrade. Inserting the original Logic 6 USB key permitted installation of the new version.
I think it’s important to note that I am not a composer or musician. Considering many of the supported technologies and concepts included in the Logic product line are intended for this type of producer, many features are useless to me. And, Logic Express 8 lacks an important feature : support for Surround Sound production. Soundtrack Pro 2 provides me with all necessary options in terms of recording and tracking. And it does offer intuitive Surround Sound support. Let’s not forget how well it coexists with Final Cut Pro, providing a viable video and motion picture sound production tool.
So why do I need Logic?
The answer is I don’t. On the other hand I think it will serve me well as an option for new media production workflows and projects. I’m particularly fond of the new consolidated window UI. Apple has done a fabulous job improving the aesthetic attributes in Logic 8. In fact as a side note - it’s hard not to notice just how dated the ever so popular ProTools looks compared to Logic in it’s current state. No doubt ProTools is a solid performer, and I respect it’s stature. I just think it’s time for Digidesign to clean up the interface and improve it’s archaic look and feel.
Logic supports the creation and access of templates, and the entire GUI can be sized accordingly based on the requirements of a project. Additionally, multiple instances of independent projects can run in unison. It’s a great way to manage a complex workflow. The bundled plugins are excellent, much the same as the set included in Soundtrack Pro 2. Channel routing is intuitive, and best of all - track parameter automation is simply cutting edge. It’s the best I’ve seen in terms of simplicity and efficiency.
Last week I recorded a few two channel telco interviews with independent Telos One Digital Hybrids sending interview participant channels to discrete tracks. Dynamics processor plugins were incorporated on inserts, and the application performed flawlessly. The workflow was saved as a template for future use.
One final note: In my opinion Logic Express 8 fills a gap. For those who are interested in moving away from Garageband to something that is professionally oriented, Logic Express 8 is my recommendation. It’s affordable, and a vast array of options and support solidify my assertion.
-ptfigg.
Technorati Tags:
Final Cut Studio 2, Logic Express 8, Post Production, Pro Tools, Radio Post Production, Soundtrack Pro 2, Video Post Production
iMovie ‘08: A Stunning Achievement …
While preparing for this post I was thinking to myself - indeed I must be impressed. I’m referring to iMovie ‘08, and the fact I have come to terms with making a formal reference to what is generally considered a consumer application.
After spending the past day experimenting with Apple’s new offering, I must say that I totally disagree with the nay-sayers. In fact I’m kind of tired of hearing what appears to be the new battle cry …”where’s the timeline?” As far as I’m concerned there is a timeline. It’s just not what most die-hard iMovie geeks expected. Sequential placement of clips with support for transitions, beds, and common edits is present - as plain as day.
What’s with all the fuss?
What I find most interesting is that many, if not all of the opinions expressed by experienced Final Cut editors, developers, and new media producers are overwhelmingly positive. It seems that most of the displeasure is emanating form the iMovie HD timeline yearning aficionado sector. Honestly? I think they are missing the point …
Here is my take: it is 100% true there are many questionable omissions form this piece of software. However I believe this redesigned application concept opens up a world of productive simplicity and presents opportunities for novices, intermediates, and professionals. My guess is Apple is listening. In fact, I’m willing to bet that within 6 months, iMovie ‘08 as we know it will sport all missing application attributes, and in the end silence the critics.
As a footnote, let’s consider what is available to us: iMovie HD, iMovie ‘08, Final Cut Express, and Final Cut Pro. How can one possibly complain or feel slighted with this offering? My advise to the nay-sayers is if you are unhappy with iMovie ‘08, continue to use what you are most comfortable with. Or, if you have no interest in experiencing the imminent evolution of iMovie ‘08, consider upgrading to Final Cut Express.
So what do I like about it?
… to be continued.
-ptfigg.
zeitAnker: Annotation Transcriber …
I present one of the most useful and affordable applications that I have come across to date - Annotation Transcriber by zeitAnker.
The first thing you will notice about this application is the slick GUI that sports an impressive industrial aesthetic. To the right of the media viewer and transport area is a full fledged text editor. The lower area of this section can be resized to reveal an audio waveform view of incorporated media clips. During playback, scrubbing, or pause, the user can insert specific text notes or snippets, as well as generate timecode references into the text editor. The numerical timecode references are transformed into hyperlinks that queue the media to the exact interval when clicked. This is an extremely useful feature. Poster frames are created by simply dragging the displayed reference frame into the text area.
The developer incorporated features and support for distance viewing and control. Simply launch the user defined enlarged timecode display, sit back, and control the application via Apple Remote.
The real strength of this application lies in it’s abundance of output options, including: standard text, rich text, Final Cut Pro Marker, DVD Studio Pro Marker, HTML, and standard XML. I’m especially fond of the Final Cut Pro export option that actually generates a new project and inserts markers in the timeline based on your timecode references.
Annotation Transcriber is the perfect tool for managing clips and distributing documents among peers that contain annotations and metadata slated for distribution. It’s updated regularly and the developer is extremely helpful. I suggest you take it for a spin. You’ll be impressed.
Annotation Transcriber sells for $49 US. zeitAnker provides a trial download as well.
-ptfigg.
Site Concepts …
Welcome to this site. In the coming weeks I hope to have most of the concepts and resources in place.
Let me explain my plans …
As stated in the short description in the right column, I will be focusing on suggested techniques and workflow’s that will enhance the process of producing reference standard media for the web. In doing so, I plan to take full advantage of the applications included in Apple’s Final Cut Studio. Keep in mind my interest in high efficiency production applications is not limited to Apple as we know it. There are many well designed, professional level applications that I have had the opportunity to test and use on a daily basis. I’ll be sharing my thoughts on them as well.
There has been an obvious paradigm shift in this industry. In my opinion audio production and distribution maintain a manageable level of complexity. I’m not quite sure I feel the same about video. As video distribution for the web steps into the forefront, complex issues like post editing, encoding, and content management need to be addressed in order to develop a comfortable level of proficiency. I’ll share my findings and hopefully you will find the documentation helpful.
Site Media Availability and Distribution
Notice the Site MediaConsole just below the site search text box. I’ve developed a simple Java Panel Console that will house various formats of media. It will mainly display short tutorials or screencasts. The most recent offering will be available via the player, and I will build an archival hub in order to provide access to past productions.
Audio segments will be incorporated in weblog posts using a player plugin. I will provide access to a small popup using the same player.
In terms of RSS Syndication, I plan to utilize the embedded wordpress feed, and I may create an independent video feed for the tutorial/demonstration segments. This requires further testing and consideration.
Secondary Pages
The Production Resources child page currently available by way of a link in the header will incorporate supported companies, developers, applications, gear, and affiliations. I plan to create additional pages that will incorporate documentation based on project research.
Monitization
I have never been a fan of the donation model. In fact, recently I’ve noticed donation links located on sites of high profile programs that are backed and supported by funded companies. To me this makes no sense. I am exploring various methods of monetization - including affiliate programs, content subscription services, training/consultation, and possible sponsorship arrangements.
I’ll have additional information in the coming days.
Thanks for your interest.
-ptfigg.
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About
My intention is to provide a useful resource for anyone interested in producing reference standard media for the Web. I'll share my thoughts and insights on Podcasting, Webcasting, Screencasting, and Broadcasting. I'll explore the entire group of Apple Pro Applications, provide personal documentation, and supply tutorials. I will also focus on various aspects of metadata management and media annotations.
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Production Documentation
